Van Koolen B.V.
Van Koolen is a family-owned producer of plant-based foods, working with mushrooms, vegetables, and vegetable proteins. The company presents itself as a source-to-consumer business that develops products with taste, recognizable ingredients, and a transparent story. It serves customers looking for innovative plant-based options, offering both organic and conventional products in fresh or frozen form, and in raw or pre-cooked formats. Van Koolen emphasizes close attention to market developments, high-end product development, and quality standards. Core Values Taste : Van Koolen emphasizes making plant-based products that are tasty and appealing, not just functional. Transparency : The company stresses a transparent story and a clear source-to-consumer approach. Sustainability : It highlights lower CO2 emissions compared with meat and a broader commitment to people, the planet, and a sustainable food chain. Quality : High quality standards and a focus on high-end products are central to its positioning. Unique Aspects Family business since 1941 : Van Koolen presents itself as a long-established family company with decades of experience in mushrooms and vegetables. Source-to-consumer model : The company says it grows its own ingredients where possible and manages the process from start to finish. Integrated farming loop : It notes a unique combination of mushroom and agricultural farming, including using mushroom soil as fertilizer for other vegetables. Production capacity : The website states a production capacity of 500 tons per week, indicating meaningful scale for a specialized plant-based producer.