Be Frank Foods
Be Frank Foods is a Dutch food company focused on insect-based and hybrid products built around what it calls “the protein of the future.” It develops and produces foods that combine sustainability, health, and taste, with the aim of making more conscious eating accessible without sacrificing enjoyment. The company serves both consumers and foodservice customers. Its products are sold through its webshop and offered to horeca, caterers, food trucks, retailers, and festival operators across the Netherlands. Be Frank positions itself as a practical, transparent alternative for people who want lower-impact food that still feels familiar and appealing. Core Values Sustainability : Be Frank emphasizes lower resource use, including less water, feed, land, and CO2 than conventional meat. Sustainability is presented as a core design principle rather than an add-on. Health : The company highlights a better nutritional balance, with attention to protein, fiber, minerals, and vitamins. Its products are framed as a way to support healthier choices. Taste first : Be Frank repeatedly stresses that sustainability should never come at the expense of flavor. Products are designed to be appealing enough that people choose them because they want to, not because they have to. Honesty and transparency : The brand says it stands for being clear about ingredients, production, and why insects matter. It presents straightforward communication as part of its identity. Courage and fairness : Be Frank values boldness in trying insect-based food and says it aims for a fair chain, including fair pricing for growers and recognition for each link in the supply chain. Unique Aspects Insect protein as a core ingredient : Be Frank builds its range around edible insects such as grasshoppers, crickets, and mealworms, which it describes as locally grown and processed in the Netherlands. Hybrid product approach : Rather than relying only on insect protein, the company combines it with plant-based or other animal proteins to create balanced products with familiar taste and texture. Foodservice and retail reach : Be Frank supplies restaurants, caterers, food trucks, retailers, and festivals, giving it a broad route to market beyond direct-to-consumer sales. GFSI-certified production site : The company says it produces from a GFSI-certified facility in Raalte, which supports its food-safety positioning. Innovation recognition : In June 2025, Be Frank says it won the Innovatieprijs Regio Zwolle, reinforcing its positioning as an innovator in alternative protein. Clear sustainability claims : The company highlights large environmental reductions versus beef, including claims of 80% less water use on the homepage and 85% to 99% CO2 reduction on the about page.