Motivaction is a full-service research agency that combines qualitative and quantitative expertise with knowledge of organizations and the environment in which they operate. We are an independent market research agency with creative thinkers. Together with our clients, our experts look for the best solution. We help our clients realise growth, and impact. Since our start in 1984, we conduct research into motives and drivers behind behaviour. We work with an enthusiastic team of more than 100 research experts for the B2B and B2C organisations.