Yogho Yogho B.V.
- Type
- Food & Ingredient Manufacturer
- Location
- The Hague, Netherlands
- Industries
- Alternative proteins, Food ingredients & products, Food reformulation, Sustainable packaging & plastic alternatives, Plant-based, non-GMO
- Domains
- Plant based primary products, Soy, Processed food products, Dairy alternatives, Beverages, Flavours, Ingredients, Amino acids
About Yogho Yogho B.V.
YoghoYogho bv is a Dutch food company focused on plant-based drinks made from soy. Its website positions the brand around everyday convenience and nutrition, with products that are suitable for people looking for dairy alternatives, including those who are lactose intolerant, allergic to cow’s milk, vegan, or seeking a gluten-free option.
The company presents its drinks as a practical alternative to milk products, emphasizing taste, nutritional value, and accessibility. It also highlights that its products are made for children from age 3 as part of a varied and balanced diet, and that the brand is working to further improve the nutritional profile of its range.
Core Values
- Plant-based nutrition: The brand emphasizes soy as a plant-based ingredient that provides essential amino acids and supports a dairy-free diet.
- Health and balance: YoghoYogho highlights reduced sugar in newer variants, Nutri-Score B across the range, and a stated ambition to improve nutritional scores further.
- Accessibility for different diets: The products are presented as suitable for vegan, lactose-free, gluten-free, and cow’s-milk-free diets, broadening their use for different consumer needs.
- Environmental awareness: The company stresses European sourcing for its soy and frames soy drinks as a lower-impact alternative to cow’s milk.
Unique Aspects
- European, non-GMO soy sourcing: YoghoYogho states that the soy used in its drinks comes from Europe and is not genetically modified.
- Reduced-sugar reformulation: The company says newer variants contain about 40% less sugar than older YoghoYogho products, showing an active reformulation effort.
- Packaging approach: The brand uses Tetra Pak® packaging and describes it as lightweight, recyclable, and designed to reduce energy use in production and transport.
- Clear nutritional positioning: YoghoYogho states that all of its products currently have Nutri-Score B and that it is working toward Nutri-Score A for as many products as possible.