Fooditive Group

Fooditive is determined to lead the way by taking a new and innovative approach to respecting the welfare of all beings – humans, animals and plants. Our mission is to create a better tomorrow, one product at a time. Fooditive is a groundbreaking start-up dedicated to revolutionizing the food industry by creating products that are healthier, more sustainable, and delicious. Our commitment lies in the belief that everyone deserves the best possible products. Our journey was ignited by a simple yet powerful vision of our founder, Moayad Abushokhedim. Reared in a culture where resources were limited, Moayad understood that food, the sustenance of life itself, is not a commodity to be carelessly discarded. This ethos soon became the bedrock of Fooditive, fanning the flames of innovation and sustainability from a personal philosophy to an organizational mission. Our first product reflected these principles perfectly. Fooditive Sweetener, a natural, zero-calorie sweetener produced from apples and pears, initiated the conversion of Moayad's vision into a tangible reality. The Sweetener’s success, as well as other novel products we launched, are a testament to our market leadership meed to address consumer needs, with the added benefit of peace of mind about their choices' impact on the fresh breath of the earth they inhabit.