Vegan Pizza Bar
- Type
- Food-service Operator
- Location
- Rotterdam, Netherlands
- Industries
- Alternative proteins, Food ingredients & products, Food reformulation, Out-of-home, Direct to consumer
- Domains
- Processed food products, Dairy alternatives, Ingredients, Broccoli, Plant based primary products
- Technologies
- Restaurant technology, Platform & Service technologies
About Vegan Pizza Bar
Vegan Pizza Bar is a plant-based restaurant concept focused on pizza, pasta, starters, desserts, and catering. Founded in 2020, it has grown from a delivery and take-away idea in Rotterdam into a multi-location business with restaurants in Rotterdam, The Hague, and Utrecht.
The company serves both vegan diners and non-vegan guests who want a high-quality plant-based meal. Its positioning centers on making vegan food feel indulgent and accessible, with a strong emphasis on taste, hospitality, and its own developed vegan cheese recipes.
Core Values
- Plant-based eating: The company is fully vegan and aims to make plant-based food appealing to a broad audience, not only committed vegans.
- Taste and quality: Its messaging repeatedly emphasizes strong flavor, high guest ratings, and a focus on making the best possible pizza with plant-based ingredients.
- Sustainability and impact: Vegan Pizza Bar links its mission to reducing animal suffering and lowering climate impact through plant-based meals.
- Inclusivity and hospitality: The brand highlights an open, inclusive culture for guests and staff, and offers options such as gluten-free dishes and group-friendly formats.
Unique Aspects
- Own vegan cheese recipes: A distinctive part of the concept is its self-developed plant-based cheese, which the company presents as the key to its pizza and signature dishes.
- Rapid growth from one city to three restaurants: The business started in Rotterdam in 2020 and expanded to The Hague in 2022 and Utrecht as its third location.
- Foodservice expansion: In addition to restaurants, the company sells a range of products for horeca customers, extending its brand beyond direct-to-consumer dining.
- Crowdfunding-backed growth: The company says it has raised investment through CrowdAboutNow and Broccoli.eu to support its expansion and mission.