Lajoie Oy

GOVA is a Finnish food-biotech startup (headquartered in Helsinki) focused on reinventing sugar by developing a patent-pending, naturally encapsulated sweetener that retains the functional properties of regular sugar while dramatically reducing calories. Their core technology is an advanced molecular encapsulation process that works on both sugar and natural sweeteners, enabling food and beverage companies to reformulate products without sacrificing taste, mouthfeel, or performance — and without adding complex additives. Founded in 2021 (with roots back to 2018), the company is driven by a mission to tackle global challenges like obesity and diabetes by providing a low-calorie, clean-label alternative that integrates seamlessly into existing production lines.