Goodoo

About Goodoo

Goodoo is a Dutch ice cream brand that makes 100% plant-based ice cream and fruit ice lollies for retail, horeca, and wholesale customers. The company positions itself as an innovator in the ice cream category, aiming to make "the ice cream of the future" through playful flavors, transparent ingredients, and a focus on doing things differently.

Its range combines creamy, dairy-free products based on cashew with fruit-based sticks made from real fruit and no added sugar. Goodoo says it wants to inspire people to do good in a fun way, while offering products that are both indulgent and aligned with more conscious eating choices.

Core Values

• 100% plant-based: Goodoo emphasizes that all of its ice creams are made without dairy, using cashew-based recipes for creamy products and fruit-based formulations for its fruit range.
• No added sugar where possible: The fruit range is positioned around natural sweetness from fruit and banana, with no added sugar and no unnecessary additives.
• Transparency: The company highlights that customers should know what they are eating, with straightforward ingredient choices and a clear distinction between creamy and fruit-based products.
• Innovation: Goodoo presents itself as a brand that keeps experimenting with new flavors, formats, and production ideas to improve the category.
• Sustainability: The brand uses rescued or repurposed ingredients such as cashews from Johnny Cashew and banana puree from The Banana Factory, linking product development to waste reduction.

Unique Aspects

• Built around rescued ingredients: Goodoo uses cashews from Johnny Cashew and banana puree from The Banana Factory, giving second life to ingredients that might otherwise be wasted.
• Own production setup in the Weerribben: The company says its plant-based ice creams are made in a former mozzarella factory in Steenwijk, near National Park Weerribben-Wieden, together with production partner IJscuypje.
• Strong retail and horeca reach: Goodoo says its products are available through more than 1,000 points of sale across the Netherlands, including Albert Heijn and several wholesale channels.
• Award recognition: In 2024, Goodoo reported winning two Great Taste Awards for Strawberry Cheesecake and Appeltjepeer.
• Collaborative product development: The brand has worked with partners such as Studio Joost Gijzel and Utrecht & Partners on a special Domtoren ice cream for the Utrecht Domplein anniversary.