Falafval
- Type
- Food-service Operator
- Industries
- Alternative proteins, Food ingredients & products, Out-of-home, Waste efficiency, Shortening supply chain, Arable farming, Food reformulation, Plant-based, Direct to consumer
- Domains
- Peas, Plant based primary products, Vegetables, Ingredients
- Technologies
- Food-waste technology, Circular & resource technologies, Restaurant technology, Platform & Service technologies
About Falafval
Falafval is a Dutch food company that makes falafel from rescued vegetables and locally grown yellow peas. It positions itself around circularity, turning vegetable side streams and surplus into a tasty, nutritious plant-based product while reducing food waste.
The company serves consumers through retail and foodservice channels, and it also offers its products for events via a food truck or catering-style setup. Falafval presents itself as a practical, feel-good alternative for people and organizations looking for a sustainable, plant-based bite without sacrificing flavor or convenience.
Core Values
- Circularity: Falafval’s core idea is to give vegetable side streams a second life in a food product. The company explicitly frames its mission as fighting food waste through upcycling.
- Sustainability: The brand emphasizes lower transport emissions, reduced water use, and regenerative agriculture through locally grown peas. It presents its products as a more responsible choice for both people and planet.
- Nutrition: Falafval stresses that its ingredients are rich in protein, fiber, and essential nutrients. The company links its sustainability story with a wholesome, nourishing product.
- Local sourcing: The company highlights locally grown peas and local vegetable inputs. This supports freshness, reduces transport, and reinforces its Dutch identity.
Unique Aspects
- Built from rescued vegetables: Falafval says around one third of its falafel is made from rescued vegetables such as paprika, onion, and garlic that would otherwise not reach the shelves.
- Dutch yellow peas from regenerative agriculture: The remaining base ingredient is locally grown yellow peas, which the company says help improve soil quality and require little water.
- Strong anti-food-waste mission: The brand is explicitly mission-led, framing food waste as a major environmental problem and positioning its products as part of the solution.
- Food truck presence and event focus: Falafval is regularly present at the Rotterdam Oogst market and can be booked for a wide range of events across the Netherlands, giving it a visible direct-to-consumer and catering footprint.