Madre Brava

About Madre Brava

Madre Brava is an international climate advocacy organisation focused on transforming food systems so that food is 100% sustainable, healthy, and affordable for all. It works at the intersection of climate, health, animal welfare, and food policy, aiming to shift diets and supply chains toward more plant-rich proteins.

The organisation works with civil society, companies, governments, and financiers to accelerate the protein transition. Its approach combines research, campaigning, and communications to influence decision-makers and help create a food system that better serves people, animals, and the planet.

Core Values

• Sustainability: Madre Brava is guided by the goal of creating food that is environmentally sustainable, with a strong focus on reducing the climate and land-use impacts of livestock production.
• Health: The organisation consistently frames its work around healthier diets and food choices, linking more plant-rich eating patterns with better outcomes for people.
• Affordability: It emphasizes food that is affordable as well as sustainable and healthy, reflecting a belief that better food systems must work for consumers economically.
• Collaboration: Madre Brava highlights partnership with civil society, companies, and policymakers, showing a collaborative approach to systemic change.
• Bravery and disruption: The organisation describes itself as brave and courageous, with an ethos that values bold, science-based strategies and disruption in food systems.

Unique Aspects

• Protein-transition focus: Madre Brava is narrowly and explicitly focused on accelerating the shift from animal proteins to more plant-based proteins, rather than on broad environmental advocacy alone.
• Cross-sector influence model: It works simultaneously with civil society, companies, governments, and financiers, giving it a multi-stakeholder approach to food-system change.
• Global, remote team: The organisation describes itself as fully remote, with staff spread across the Americas, Europe, and Asia, supporting international reach without a central office model.
• Science-based campaigning: Madre Brava combines research with campaigning and communications, positioning evidence as the foundation for its advocacy work.
• Named international partnerships: Its site references collaboration with organisations such as the World Resources Institute, WWF, and ProVeg on calls for retailers to increase plant-protein sales across Europe.