Madre Brava
Madre Brava is an international climate advocacy organisation focused on transforming food systems so that food is 100% sustainable, healthy, and affordable for all. It works at the intersection of climate, health, animal welfare, and food policy, aiming to shift diets and supply chains toward more plant-rich proteins. The organisation works with civil society, companies, governments, and financiers to accelerate the protein transition. Its approach combines research, campaigning, and communications to influence decision-makers and help create a food system that better serves people, animals, and the planet. Core Values Sustainability : Madre Brava is guided by the goal of creating food that is environmentally sustainable, with a strong focus on reducing the climate and land-use impacts of livestock production. Health : The organisation consistently frames its work around healthier diets and food choices, linking more plant-rich eating patterns with better outcomes for people. Affordability : It emphasizes food that is affordable as well as sustainable and healthy, reflecting a belief that better food systems must work for consumers economically. Collaboration : Madre Brava highlights partnership with civil society, companies, and policymakers, showing a collaborative approach to systemic change. Bravery and disruption : The organisation describes itself as brave and courageous, with an ethos that values bold, science-based strategies and disruption in food systems. Unique Aspects Protein-transition focus : Madre Brava is narrowly and explicitly focused on accelerating the shift from animal proteins to more plant-based proteins, rather than on broad environmental advocacy alone. Cross-sector influence model : It works simultaneously with civil society, companies, governments, and financiers, giving it a multi-stakeholder approach to food-system change. Global, remote team : The organisation describes itself as fully remote, with staff spread across the Americas, Europe, and Asia, supporting international reach without a central office model. Science-based campaigning : Madre Brava combines research with campaigning and communications, positioning evidence as the foundation for its advocacy work. Named international partnerships : Its site references collaboration with organisations such as the World Resources Institute, WWF, and ProVeg on calls for retailers to increase plant-protein sales across Europe.