FASCINATING

Fascinating is an innovation program where agricultural businesses, knowledge institutions, and society collaborate to shape the future of agriculture. Based in Groningen, it focuses on sustainable agricultural practices and innovative business models for farmers, aiming to create a circular system that harmonizes sustainability, nature, healthy food, and profitable revenue models for farmers. The program emphasizes healthy soil, high-quality nutritious crops, and the economic viability for farmers. Fascinating is working on four primary assignments and encourages participation from various organizations and social entities. Key players in this initiative include three major agricultural cooperatives (Agrifirm, Avebe, Cosun), LTO Noord, the Province of Groningen, and the Institute for Sustainable Process Technology (ISPT), along with knowledge institutions like UMCG and partners from the food, chemical, and energy sectors. This collaboration ensures comprehensive support for farmers across diverse sectors, covering crops such as grass, potatoes, grains, and dairy, thus facilitating the successful implementation of sustainable agricultural practices for the future of the Netherlands and Europe.