Holie
Holie is a Netherlands-based food brand focused on cereal and snack alternatives, especially breakfast products and bars. On its own site, the company says it was founded in 2018 in Amsterdam with a mission to challenge the food industry by offering bolder, better, and healthier options. (holies.com ) The brand positions itself around making people “healthy again” by avoiding added sugar, honey, and sweeteners while emphasizing higher protein and prebiotic fibre. It presents itself as a purpose-driven business rather than a conventional food company, and it frames its products as a healthier answer to mainstream cereal brands. (holies.com ) Holie also signals a strong sustainability and values-led identity through its B-Corp messaging and its emphasis on plant-based products, recyclable packaging, and Dutch production. The company appears to serve both retail and business customers, with a dedicated business contact for partners who want to sell its food in stores. (holiefoods.com ) Core Values Healthier choices : Holie repeatedly emphasizes that its products contain no added sugar, no honey, and no sweeteners, while highlighting protein and prebiotic fibre. Its stated mission is to make people healthy again. (holies.com ) Purpose-driven business : The company describes itself as a purpose-driven business that wants to challenge the status quo in food, not just sell another product line. That mission-led framing is central to how it presents itself. (holies.com ) Sustainability : Holie highlights plant-based food, recyclable packaging, green energy use in its granola factory, and a broader effort to reduce environmental impact. (holiefoods.com ) Fun and boldness : The brand tone is intentionally playful and energetic, with language about having fun while challenging the industry. This suggests a value placed on personality and consumer engagement alongside nutrition. (holies.com ) Unique Aspects No-added-sugar formulation : Holie explicitly says it never adds sugar, sweeteners, or honey, and that any sugars come naturally from ingredients. That is a core differentiator in its category positioning. (holies.com ) Broad breakfast-and-snack portfolio : The assortment spans granola, crunchy muesli, loops, and bars, giving the brand coverage across multiple breakfast and snack occasions rather than a single product niche. (holies.com ) B2B and retail reach : The contact page invites partners to sell Holie products in stores and provides a dedicated business email, indicating a commercial model that includes trade and retail channels. (holies.com ) Sustainability claims on packaging and production : Holie states that its food is produced in the Netherlands, its granola factory runs on green energy, and its packaging is recyclable, with some packs using recycled or sugar-cane-based materials. (holiefoods.com )