Rynkeby Foods A/S

About Rynkeby Foods A/S

Eckes-Granini Danmark is a Danish producer of juice and fruit-based drinks, operating from its innovative pressing facility and factory in Ringe on Funen. The company says it works every day to create the best juices and fruit-based beverages as a contribution to a healthy and good life, and it serves customers across the Nordic region.

The business is part of Eckes-Granini, which it describes as Europe’s largest and strongest juice family. Its Danish operations are built around well-known brands such as Rynkeby, God Morgen and Valsølille, with a strong emphasis on quality, responsibility for people and the environment, and production that remains rooted in Denmark.

Core Values

• Quality: The company repeatedly stresses high product quality, strict raw-material controls and certified food-safety systems. Quality is presented as central from incoming ingredients through to finished products.
• Responsibility: Responsibility for people and the environment is described as part of the culture and value chain, from fruit sourcing to the product on shelf. The company also emphasizes ethical requirements for suppliers.
• Sustainability: Sustainability is framed as a core part of doing business, with work on climate impact, renewable energy, responsible procurement and lower-impact packaging.
• Natural fruit expertise: The company positions itself around fruit expertise and a commitment to keeping fruit at the center of product development and brand identity.
• Community-mindedness: The culture is described as a unique community focused on doing good for others, reflected in the Team Rynkeby charity initiative.

Unique Aspects

• Deep Danish heritage: The Rynkeby story began in 1934 in Funen, when Inger Andreasen started making apple juice from surplus apples in a family outbuilding. That origin story still shapes the brand’s identity today.
• Part of Eckes-Granini: Since 2016, Rynkeby has been owned by the family-owned German Eckes-Granini Group, giving the Danish business backing from a major European juice company.
• Large Nordic production footprint: The company says it produces more than 100 million liters of juice and fruit-based drinks annually and sells across the Nordic region, with production still based in Denmark.
• Team Rynkeby charity project: What began as a company culture initiative became Team Rynkeby, a charity project with more than 3,000 riders and support crew in nine countries that has raised more than DKK 800 million for children with critical illnesses and their families.
• Certified quality and environmental management: The company holds IFS certification, is approved for organic production, and has been ISO 14001 environmental certified since 2021.