Rynkeby Foods A/S

Company Overview Rynkeby Foods A/S is a leading producer of fruit-based beverages in the Nordic region, specializing in juices, nectars, lemonades, and smoothies. Established in 1934, the company has a rich history of delivering high-quality products made from the finest fruits and vegetables nature offers. Their product range includes popular brands such as Rynkeby, God Morgen®, and Valsølille. Core Values and Vision Rynkeby Foods is committed to making it easy for everyone to enjoy a glass of nature's fruits and vegetables daily. Their core values include: Quality Assurance : Upholding ambitious quality standards across all operations. Mutual Respect : Fostering an inclusive environment that values personal and professional differences. Engagement : Encouraging responsibility, knowledge sharing, and collaboration. Continuous Development : Attracting, retaining, and developing qualified employees while embracing innovation. Competitive Spirit : Striving to be a market leader with products worth paying extra for. Sustainability Initiatives Sustainability plays a crucial role at Rynkeby Foods. The company focuses on social, environmental, and economic sustainability, with initiatives such as: Sustainable Sourcing : Ensuring all fruits and vegetables are certified according to sustainability standards by 2030. Environmental Responsibility : Reducing plastic usage by replacing plastic straws with paper straws, leading to significant plastic savings annually. Community Engagement : Supporting charitable initiatives like Team Rynkeby, which raises funds for children with critical illnesses and their families. Commitment to Quality As a food producer, Rynkeby Foods prioritizes quality and food safety. The company holds certifications such as ISO 22000 and IFS, ensuring stringent quality control from raw material inspection to final product testing. This commitment guarantees that consumers receive safe and high-quality products. Historical Milestones 1934 : Inger Rasmussen founded Rynkeby Foods, producing apple juice in her home. 1953 : The company expanded its product line to include blackcurrant juice, becoming a significant income source in the 1950s. 1972 : Entered into a distribution agreement with De forenede Bryggerier, leading to increased market presence. 1998 : Merged with Ripella, becoming Denmark's largest juice and nectar producer. 2016 : Acquired by the family-owned German company Eckes-Granini Group, continuing its legacy of quality production in Denmark. Recent Developments In 2023, Rynkeby Foods reported a positive pre-tax profit of 10.5 million DKK, reversing the negative result from 2022. This growth was driven by price increases and a significant rise in sales of the Valsølille brand, which saw a doubling in sales compared to the previous year. Leadership Team Mark Ole Juel Hemmingsen : CEO Kenneth Nielsen : CFO Kathrine Bjerrum : Marketing Director Jens Kjær : Factory Director Sidsel Sindal : HR Director Søren Junker Jespersen : Commercial Director Retail Anders Lynge Hansen : Commercial Director Foodservice Contact Information For more information about Rynkeby Foods A/S, please visit their official website at rynkeby.dk .