Food XLerator BV

FoodXLerator BV is a food consultancy company that focuses on accelerating the growth of plant-based food applications, bridging the gap between food innovation and commercialization. The company aims to support the transition to a plant-based diet by investing in scalable businesses that market plant-based options. Led by Yuri Schaap, who has over 15 years of international sales experience in the Food Ingredient industry, FoodXLerator is dedicated to improving the food ecosystem. Their mission emphasizes the need for equal access to tasty and nutritious food, balancing animal and plant protein intake. FoodXLerator operates in conjunction with various sectors, including a contract research company in Ireland specializing in polysaccharide and protein chemistry for the food industry. They facilitate the development of a sustainable plant-protein processing industry in Alberta and engage with relevant organizations like the Netherlands-Canada Chamber of Commerce and Foodvalley, an innovative agrifood ecosystem in the Netherlands, characterized by collaboration among companies, educational institutions, and governmental bodies. The company acknowledges the pressure on the animal protein industry and the importance of plant-based alternatives, especially as the global population is expected to reach 10 billion by 2050. Recent partnerships, such as that between McDonald's and Beyond Meat, highlight the growing trend and potential of plant-based food options.