Bebettermyfriend
Be Better My Friend is a plant-based butter company focused on professional pastry. It develops butter replacements for chefs, bakeries, caterers, restaurants, and larger producers who want to remove dairy without changing the way pastry is made. The company positions itself as a chef-led, production-tested alternative to dairy butter rather than a consumer spread or a generic vegan product. Its products are designed to work 1:1 in pastry applications such as lamination, ganache, shortcrust, buttercream, cookies, cakes, and finishing, with an emphasis on clean taste, operational simplicity, and sustainability. Core Values Pure taste : The company emphasizes a neutral fat profile that lets chocolate, fruit, spices, and other core ingredients lead instead of being muted by dairy notes. Operational simplicity : Be Better is designed as a straight swap that reduces recipe changes, retraining, SKU complexity, and allergen-management burden in professional kitchens. Sustainability : The brand highlights palm-free formulation, lower carbon impact than dairy butter, and reduced water use as part of its product philosophy. Inclusion : By removing dairy and several major allergens from the fat, the company aims to make pastry easier to serve to a wider range of customers. Chef-led craft : Products are composed and validated in working kitchens with pastry chefs, reflecting a practical, application-first approach. Unique Aspects Chef-developed and production-validated : The company says its fats were composed in working kitchens and tested in real production runs by chefs who use those applications every week. International distribution footprint : Be Better says it is active across 14 markets and supplied through distribution partners across Europe, Asia-Pacific, and North America. Founder-led and independent : The company describes itself as founder-led and independent, with a small bench of strategic partners and one active investor. Multi-format portfolio for pastry applications : Rather than a single butter substitute, it offers several formats tailored to different technical uses, from lamination to ganache to ready-to-fill shells. Produced in the Netherlands and Austria : The company states that production takes place in the Netherlands and Austria, with IFS and HALAL coverage across the range.