GreenFood50 B.V.

About GreenFood50 B.V.

GreenFood50 B.V. is the company behind the Dutch Quinoa chain, coordinating locally grown quinoa from field to finished ingredient. Based on the Wageningen campus, it works with growers and partners across the Benelux to manage cultivation, processing, logistics, and distribution with a strong focus on traceability and quality.

The company positions quinoa as a healthy, sustainable, and locally produced crop that can be grown close to home rather than imported from abroad. It serves both consumers and B2B customers, including food companies, retailers, and foodservice operators, by supplying quinoa as a whole grain and as processed ingredients.

GreenFood50 emphasizes short supply chains, regenerative and pesticide-free cultivation, and consistent food safety standards. Its market role is both agricultural and ingredient-focused: supporting farmers with a viable crop while giving food businesses a local quinoa source with reliable quality and provenance.

Core Values

• Local production: The company believes healthy and sustainable food can be grown close to home, and it works to make locally grown quinoa accessible and affordable.
• Sustainability: GreenFood50 highlights regenerative farming, low transport needs, reduced water and energy use, and circular use of side streams as central to its approach.
• Quality: The company stresses careful coordination across the chain, strict processing standards, and traceability to ensure consistent quinoa quality.
• Health: Its quinoa is positioned as a nutritious, whole-grain ingredient that is naturally free from gluten and the EU-14 allergens.
• Collaboration: GreenFood50 works closely with growers, research partners, and supply-chain partners to build and strengthen the Benelux quinoa chain.

Unique Aspects

• Exclusive Benelux licensing: GreenFood50 says it is the exclusive license holder for the quinoa varieties developed with Wageningen University & Research in the Netherlands, Belgium, and Luxembourg.
• Benelux-grown chain: The company has built a short, transparent quinoa chain spanning local cultivation, processing, storage, and delivery, with traceability from field to customer.
• Acquisition-led expansion: Its growth in Belgium and Luxembourg was built through taking over quinoa cultivation activities in Belgium and expanding cultivation into Luxembourg in 2026.
• Low-saponin varieties: The quinoa varieties used have a very low saponin level, which allows the company to avoid extra polishing and washing steps and keep the grain whole.
• Certified supply chain: The company states that its ingredients are produced in GFSI-certified facilities, with organic certification in place across the chain and additional quality and ethical certifications such as SEDEX and EKO-NL.
• Plant Protein Forward participation: GreenFood50 is part of the Plant Protein Forward quinoa value-chain initiative, which seeks long-term purchasing agreements for Dutch quinoa seeds and broader adoption of locally grown plant proteins.