1-2 Taste
- Type
- Technology Company
- Location
- Nijmegen, Netherlands
- Industries
- Food marketplace, Food ingredients & products, Supply chain monitoring & traceability, Food safety & quality
- Domains
- Cow / beef, Animal based primary products, Fish, Goat & sheep, Other animal proteins, Pig / pork, Poultry, Seafood
- Technologies
- Digital Marketplace, Platform technology, Artificial intelligence, Decision support software, Platform & Service technologies, Smart & digital, Information technology
About 1-2 Taste
1-2-Taste is a Netherlands-based B2B food ingredients marketplace and digital sourcing platform founded in 2020. It connects food and beverage manufacturers with verified ingredient suppliers, combining online discovery, sample requests, quoting, ordering, logistics coordination, and documentation access in one environment.
The company positions itself as a faster, more transparent alternative to traditional ingredient sourcing. It serves both R&D and procurement teams, helping them compare options, understand pricing and terms earlier, and move from ingredient exploration to contract-ready decisions with less friction. 1-2-Taste also supports sellers with digital distribution and EU market access, including tools for long-tail execution and branded storefronts.
Core Values
- Transparency: The platform is built to make sourcing clearer by showing product information, documentation, pricing signals, and order status in one place.
- Speed and efficiency: 1-2-Taste aims to reduce the time spent on manual emails, spreadsheets, and fragmented supplier follow-up by digitising the sourcing workflow.
- Reliability: The company emphasises verified suppliers, structured execution, and consistent access to documentation and logistics updates.
- Innovation: 1-2-Taste combines industry expertise with technology and AI tools to modernise how ingredients are discovered, evaluated, and ordered.
- Sustainability: The company highlights more sustainable sourcing practices, including better supply-chain visibility and support for local-for-local distribution models.
Unique Aspects
- Digital marketplace model: 1-2-Taste is not a traditional distributor; it operates a platform that brings discovery, quoting, ordering, documentation, and logistics into one workflow.
- Broad and growing catalogue: The company says it offers more than 3,000 ingredients and serves more than 1,000 companies, giving it a wide reach across food and beverage sourcing needs.
- Europe and India footprint: Headquartered in the Netherlands, 1-2-Taste also has offices and warehouses in Europe and India, supporting cross-border sourcing and fulfilment.
- Investor backing: The company raised seed funding from Navus Ventures, Ketelbink, and private investors in 2022, and later closed a seed round in 2024 with Icos Capital joining Navus Ventures.
- Seller enablement tools: Its seller offering includes white-label storefronts, invoice-on-behalf-of handling, and always-on marketing, which is unusual for a food ingredients marketplace.
- AI-assisted sourcing: The FiFi recommendation co-pilot is positioned as a way to help buyers identify the right ingredients and alternatives more quickly.