MVO Nederland

About MVO Nederland

Future Up is a Dutch platform for sustainable business that helps companies grow in ways that strengthen both profitability and positive impact. Formerly known as MVO Nederland, it positions itself as a connector and advocate for businesses that want to make sustainability practical, competitive, and scalable.

The organization works with companies across sectors and company sizes, bringing together partners that want to change markets rather than only improve individual operations. It combines practical tools, peer learning, sector programs, and public affairs to help businesses navigate the transition to a more sustainable economy.

Future Up also presents itself as a representative voice for a broad business network, using that collective weight to push for fairer rules and better conditions for sustainable entrepreneurship in the Netherlands and at EU level.

Core Values

• Positive impact and profitability: Future Up emphasizes that profit and positive impact should reinforce each other, rather than be treated as opposing goals.
• Practical action: The organization focuses on concrete steps, usable tools, and real-world implementation instead of abstract sustainability language.
• Collaboration: It consistently stresses that market change happens through cooperation between companies, sectors, and policymakers.
• Fair competition: Future Up argues for a level playing field so that sustainable companies are not disadvantaged by outdated rules or uneven market conditions.

Unique Aspects

• Large collective business voice: Future Up says its partner network represents about 20% of Dutch GDP, giving it unusual scale as a business platform for sustainability.
• Broad market-shaping role: Unlike a traditional membership association, it combines tools, sector transitions, and lobbying to influence both business practice and policy.
• Named national initiatives: Its advocacy work includes concrete initiatives such as the 2030 Business Agreement and calls for more sustainable and local raw materials, showing it acts on specific market issues.
• Rebrand from MVO Nederland: The organization recently changed its name from MVO Nederland to Future Up, reflecting a renewed focus on future-proof, competitive sustainability.