CHEZ BLANCHE

About CHEZ BLANCHE

Chez Blanche is a Belgian bakery and pastry business based in the Liège area, with an atelier for bakery and pastry production in Grâce-Hollogne and a chocolate and biscuit manufacturing site in Jupille. It serves retail customers through a network of company-owned shops and also offers products for reservations, orders, and business requests. (chezblanche.net)

The company presents itself as a craft-oriented brand built around simplicity, quality ingredients, and traditional methods. On its website, Chez Blanche emphasizes that its breads are made without additives, that it works “the old-fashioned way,” and that it prioritizes the best and closest raw materials, seasonal fruit, and short supply chains. (chezblanche.net)

Chez Blanche positions itself as a bakery-pastry-chocolate house that combines everyday staples with more indulgent specialties, while keeping a strong artisanal identity. Its product range spans breads, pastries, viennoiseries, chocolates, biscuits, and seasonal festive items. (chezblanche.net)

Core Values

• Simplicity: Chez Blanche repeatedly stresses straightforward recipes and a “good and simple” approach, avoiding unnecessary embellishment in both breads and pastries. (chezblanche.net)
• Quality ingredients: The company says it seeks the best and closest ingredients possible, with a focus on seasonal fruit, regional sourcing, and carefully selected cocoa beans. (chezblanche.net)
• Traditional craftsmanship: Bread is made by hand, with long fermentation and old-fashioned methods rather than industrial shortcuts. (chezblanche.net)
• Environmental responsibility: Chez Blanche says it favors short supply chains and biodegradable or compostable packaging. (chezblanche.net)

Unique Aspects

• Multi-site local footprint: Chez Blanche operates several retail locations across the Liège region, plus dedicated production sites in Grâce-Hollogne and Jupille. (chezblanche.net)
• Chocolate made in-house in Jupille: The company states that its chocolate is manufactured in its own Jupille facility from beans selected by Jean Galler. (chezblanche.net)
• Additive-free bread positioning: Chez Blanche explicitly says its traditional breads contain no additives and are made with flour, water, salt, and levain. (chezblanche.net)
• Ancient-grain bread range: The bakery offers breads made with ancient grains and notes that at least four ancient-grain breads are available daily in its shops. (chezblanche.net)