CHEZ BLANCHE

Chez Blanche is a Belgian artisan bakery and pastry business based in Liège, with production sites in Grâce-Hollogne for bakery/pastry and in Jupille for chocolate and biscuits. The company presents itself as rooted in a family baking tradition, while also extending into chocolate, viennoiserie, pastries, seasonal products, and corporate catering. Its positioning is clearly artisanal and ingredient-led: the brand emphasizes simple recipes, hand shaping, long fermentation, and carefully selected raw materials. Chez Blanche also highlights a local, seasonal approach and a distribution footprint that goes beyond its own shops, with products available in multiple retail outlets across several Belgian provinces. Key Offerings Bread : Artisan breads made with flour, water, salt, and sourdough, without additives. The range includes breads based on different flours and long fermentation methods. Chocolate and pralines : Chocolates and pralines produced in the Jupille manufacture, including filled chocolates, dark chocolate bars, pralines, spreads, and chocolate-coated biscuits. Pastries : A selection of simple, bakery-style pastries and seasonal specialties, offered as a smaller, rotating assortment rather than a very broad range. Viennoiserie : Mini viennoiseries such as pain au chocolat and puff-pastry items, available by order for breakfasts and gatherings. Corporate catering and gifts : Breakfasts, lunch offerings, gift proposals, and traditional seasonal items such as galette des rois for business occasions. Workshops : Adult bread-making workshops and children’s chocolate-and-cookie activities, including birthday-format events. Core Values Simplicity : Chez Blanche stresses straightforward recipes and a no-frills approach, especially in its pastries and breads, where the focus is on taste rather than embellishment. Quality ingredients : The company repeatedly emphasizes fresh flour, selected cocoa beans, seasonal fruit, and regional sourcing when possible. Tradition and craftsmanship : Hand shaping, long fermentation, sourdough, and family baking heritage are central to the brand’s identity. Local and seasonal sourcing : The company favors short supply chains, seasonal ingredients, and regional produce, avoiding out-of-season fruit and prioritizing environmentally respectful flours. Environmental responsibility : Chez Blanche states that it prefers biodegradable and compostable packaging and seeks ingredients produced with respect for the environment. Unique Aspects Dual-site production : The business operates a bakery/pastry workshop in Grâce-Hollogne and a chocolate-and-biscuit manufacture in Jupille, allowing it to cover both bread and confectionery from dedicated sites. Sourdough-only bread : Chez Blanche states that all of its breads are made with sourdough, and that it avoids the additives commonly used in conventional breadmaking. Long fermentation and hand work : The company highlights traditional methods, including hand shaping and fermentation times adapted to each bread, such as a 36-hour rest for its Liège bread. Broad retail reach : Beyond its own stores, its chocolates are distributed through a wide network of supermarkets and specialty retailers across Belgian provinces. Educational workshops : Chez Blanche offers hands-on workshops for adults and children, turning its craft into an experiential offering rather than only a retail one.