DE LA FLEUR AU FRUIT
- Type
- Farm / Primary Producer
- Location
- Dalhem, Belgium
- Industries
- Food ingredients & products, Shortening supply chain
- Domains
- Fruit, Plant based primary products, Vegetables, Dairy products, Processed food products
- Technologies
- Processing
About DE LA FLEUR AU FRUIT
De la fleur au fruit is a family-run organic farm shop in Warsage, in the Liège province between Visé and Aubel. It is built around the Laduron family’s fruit-growing activity and combines an on-site shop with produce from their orchards and nearby tunnels.
The business focuses on fresh, bio-grown fruit and vegetables, along with a broader selection of organic grocery items. It serves local customers looking for direct-from-producer produce and a village-store format that brings together farm products, seasonal vegetables, and everyday organic goods.
Core Values
- Organic farming: The orchards are managed according to organic principles, with no pesticide residues on the fruit and natural treatments such as essential oils, minerals, and plant-based decoctions.
- Respect for nature: The company presents organic cultivation as a way to protect the land and avoid exhausting the soil, reflecting a strong environmental ethic.
- Handcrafted work: Planting, pruning, harvesting, and sorting are all done by hand, with fruit picked in stages as it reaches maturity.
- Family continuity: The business is rooted in the Laduron family’s multi-generation fruit-growing tradition and is run by family members together.
Unique Aspects
- Very short supply chain: The fruit travels only about 500 meters from the orchards to the shop, underlining the direct link between production and retail.
- Family orchard heritage: Pierre-Marie Laduron continues a family tradition of fruit growing that spans his father and grandfather, while running the shop with Carine and their son Jean-Pierre.
- Multiple outlets for imperfect fruit: Fruit that is damaged or misshapen is not wasted; it is sent to Nyssen’s syrup-making operation for regional syrup production.
- Local school supply: Using a grading machine, the farm selects apples suited to children’s hands and supplies some schools.
- Honesty-box style after-hours sales: Outside opening hours, customers can buy bags of apples for a small fixed price and leave payment in a birdhouse-style collection point.