Groentegoed
Groentegoed is a Dutch food company founded in January 2018 by Albert van der Veen and Jeroen Schuurman. It was created from a simple need: to make something healthy and tasty for children to eat on bread, using ingredients people recognize and without unnecessary additives. The company develops vegetable-based spreads for consumers who want an easy way to eat more vegetables at breakfast, lunch, or as a dip. Its products are positioned as pure, flavorful, and practical, with a focus on vegetables as the main ingredient rather than as a side component. Groentegoed also emphasizes local sourcing where possible, especially Dutch chickpeas, and presents itself as a brand that combines health, taste, and a more sustainable approach to plant-based eating. Core Values Health and nutrition : The brand’s core idea is that good food is the basis for a healthy, energetic body, and that vegetables play an important role in a balanced diet. Pure ingredients : Groentegoed stresses simple recipes with ingredients people know, no unnecessary additives, no E-numbers, and no added sugar. Taste and enjoyment : The company aims to make vegetable eating easy and enjoyable, with spreads that are both pure and flavorful. Sustainability and local sourcing : Groentegoed links its products to Dutch agriculture and shorter supply chains, especially through its use of Dutch-grown chickpeas. Unique Aspects Dutch chickpea sourcing : The company says it bought the full 2023 harvest from Laan Landbouw in Tollebeek and is working toward using 100% Dutch chickpeas in its hummus. Own production kitchen in Lopik : Since May 2022, Groentegoed has carried out production in its own kitchen/factory in Lopik, giving it more control over development and growth. Cold-pressed HPP process : The company uses high-pressure processing in the final packaging to make its spreads shelf-stable while preserving taste, vitamins, and freshness. FSSC certification focus : Groentegoed states that its production kitchen is being FSSC certified and meets quality requirements.