Groentegoed
- Type
- Food & Ingredient Manufacturer
- Location
- Lopik, Netherlands
- Industries
- Alternative proteins, Food ingredients & products, Food reformulation, Food safety & quality, Waste efficiency, Shortening supply chain
- Domains
- Plant based primary products, Chickpeas, Vegetables, Hemp, Fruit vegetables (tomato- cucumber & others), Potatoes, Proteins, Ingredients
- Technologies
- Other technologies, Processing
About Groentegoed
Groentegoed is a Dutch food company founded in January 2018 by Albert van der Veen and Jeroen Schuurman. It was created from a simple need: to make something healthy and tasty for children to eat on bread, using ingredients people recognize and without unnecessary additives.
The company develops vegetable-based spreads for consumers who want an easy way to eat more vegetables at breakfast, lunch, or as a dip. Its products are positioned as pure, flavorful, and practical, with a focus on vegetables as the main ingredient rather than as a side component.
Groentegoed also emphasizes local sourcing where possible, especially Dutch chickpeas, and presents itself as a brand that combines health, taste, and a more sustainable approach to plant-based eating.
Core Values
- Health and nutrition: The brand’s core idea is that good food is the basis for a healthy, energetic body, and that vegetables play an important role in a balanced diet.
- Pure ingredients: Groentegoed stresses simple recipes with ingredients people know, no unnecessary additives, no E-numbers, and no added sugar.
- Taste and enjoyment: The company aims to make vegetable eating easy and enjoyable, with spreads that are both pure and flavorful.
- Sustainability and local sourcing: Groentegoed links its products to Dutch agriculture and shorter supply chains, especially through its use of Dutch-grown chickpeas.
Unique Aspects
- Dutch chickpea sourcing: The company says it bought the full 2023 harvest from Laan Landbouw in Tollebeek and is working toward using 100% Dutch chickpeas in its hummus.
- Own production kitchen in Lopik: Since May 2022, Groentegoed has carried out production in its own kitchen/factory in Lopik, giving it more control over development and growth.
- Cold-pressed HPP process: The company uses high-pressure processing in the final packaging to make its spreads shelf-stable while preserving taste, vitamins, and freshness.
- FSSC certification focus: Groentegoed states that its production kitchen is being FSSC certified and meets quality requirements.