Wasted
- Type
- Food & Ingredient Manufacturer
- Location
- Copenhagen, Denmark
- Industries
- Food ingredients & products, Direct to consumer, Waste efficiency
- Domains
- Feed, Ingredients, Wheat, Plant based primary products, Bakery, Processed food products
- Technologies
- Food-waste technology, Circular & resource technologies
About Wasted
Eat Wasted is a Copenhagen-based food company built around a simple circular-food idea: rescue edible bread that would otherwise be wasted and turn it into pasta. The brand positions itself as impact-first rather than nonprofit, aiming to make food waste reduction something people choose through everyday meals.
Its products are sold to consumers, stocked in stores, served by chefs, and offered for food-service and wholesale use. The company emphasizes that better food does not require more resources, only better ideas, and frames its mission as keeping good food in the food system instead of sending it to landfills.
Core Values
- Food waste reduction: The company’s core purpose is to rescue surplus bread and keep edible food in circulation rather than letting it go to waste.
- Taste without compromise: Wasted repeatedly stresses that sustainability should not come at the expense of flavor, texture, or cooking performance.
- Circular thinking: The brand treats rescued bread as a valuable ingredient and aims to show that waste can be transformed into something desirable.
- Community: Wasted highlights shared meals, community dinners, and giving back through food as part of its identity.
- Transparency and simplicity: The company emphasizes simple ingredients, clear sourcing, and a straightforward mission that customers can understand easily.
Unique Aspects
- Bread-to-pasta concept: Wasted’s defining differentiator is its use of rescued bread as a core ingredient in pasta, giving surplus bakery bread a second life.
- Donation program: The company says it donates one portion for every 10 sold to help feed food-insecure community members.
- Chef-led origin: Wasted says it began around a dinner table in Copenhagen and was developed by chefs, cooks, and food-minded creators, which shapes its culinary positioning.
- European bakery sourcing: The company rescues bread directly from European bakeries, dries and mills it, and blends it with premium Italian durum wheat for production.
- Multi-channel reach: Wasted is sold through retail, food service, wholesale, and direct online channels, giving the brand a broad route to market.