WildWestland
WildWestLand is a Dutch plant-based cheese brand based in Huizen and part of WildFromance BV. It positions itself as a “Fromance” brand: a playful but serious attempt to make cheese more sustainable without giving up taste, texture, or the familiar experience people expect from dairy cheese. The company serves consumers looking for vegan, gluten-free, and increasingly organic cheese alternatives, as well as retailers and foodservice customers in the Netherlands and Belgium. Its story combines Westland’s long cheese-making heritage with Those Vegan Cowboys’ plant science, and it frames its mission around climate-neutral cheese, better ingredients, and products that are meant to work for everyday meals, snacks, and sharing occasions. Core Values Taste without compromise : WildWestLand repeatedly emphasizes that plant-based cheese should be genuinely enjoyable, with products that are creamy, flavorful, and close to the familiar experience of dairy cheese. Sustainability : The brand presents plant-based cheese as a practical way to reduce greenhouse gas emissions, land use, water use, and animal impact, and it has also introduced organic products as part of that mission. Transparency and trust : The company highlights clear ingredient and allergen information, notes that its products are vegan and GMO-free, and explains product choices such as certified organic coconut oil and shelf-life additives. Innovation : WildWestLand describes itself as combining traditional cheese craftsmanship with plant science, and it continues to expand its range with new formats, flavors, and organic variants. Unique Aspects Backed by established cheese expertise : WildWestLand says it combines nearly 100 years of cheese craftsmanship from Westland Cheese, the company known for Old Amsterdam, with the plant-based innovation of Those Vegan Cowboys. Part of WildFromance BV : The brand states that WildWestLand is part of WildFromance BV, giving it a defined corporate structure and connection to a broader venture. Wide retail and foodservice availability : Products are sold through major channels including Albert Heijn, Ekoplaza, Picnic, Qsta, Gorillaz, and UDEA, and the brand also offers foodservice items such as Gouda-style bitterballen. Strong sustainability claims : The company states that its plant-based approach can save up to 8x greenhouse gas emissions, 25x farmland, and 38x water versus dairy cheese, and it positions organic as the next step in its sustainability journey.