Johma
Johma Salades B.V. is a Dutch salad maker based in Losser, Twente, and describes itself as the best-known and largest salad maker in the Netherlands. The company says it has been making salads since 1968 and positions itself around taste, quality, and enjoyment, with a warm, local identity rooted in Twente. Johma serves consumers with a broad range of chilled salads and related spreads for everyday meals, lunch, snacks, and barbecue occasions. Its website emphasizes that the company works with care and attention to make products that are "the tastiest," while also involving the local community in its brand culture through the idea of "noaberschap". Core Values Taste first : Johma repeatedly states that its main goal is to make the tastiest salads, and that flavor is the central focus of daily work. Noaberschap : The company uses this Twente concept of neighborliness to describe how it works with care, attention, employees, customers, and the local community. Quality and care : Johma links its product quality to careful preparation, attention to ingredients, and a consistent focus on delivering the best result. Sustainability : The company highlights efforts around waste reduction, recycling, energy efficiency, responsible sourcing, and improved packaging. Community connection : Johma presents itself as locally rooted in Losser and says it involves local residents, campsites, and associations in its activities. Unique Aspects Twente identity and noaberschap : Johma’s brand is strongly tied to Losser and Twente, and it uses the local concept of noaberschap as a guiding principle for both product development and community relations. Long heritage : The company traces its origins to 1968, giving it more than five decades of history in Dutch salad making. Largest and best-known in the Netherlands : Johma explicitly positions itself as the country’s best-known and largest salad maker. Broad assortment across occasions : Its portfolio spans bread-and-toast salads, plant-based alternatives, vegetable salads, meal salads, and portion packs, allowing it to serve multiple consumption moments. Sustainability practices in production : Johma states that it uses 100% biogas in its processes, recycles wastewater and materials, and works with certifications such as MSC, ASC, Beter Leven, GMP, and IFS.