Royal Bel

About Royal Bel

Bel Nederland B.V. is the Dutch sales and marketing office of the Bel Group, a French family-owned dairy company known for branded cheeses. Based in Utrecht, it focuses on making Bel’s cheese brands visible and available to Dutch consumers through retail channels such as supermarkets and specialty stores.

The broader Bel Group operates internationally with a portfolio of major cheese brands and more than 25 local brands. In the Netherlands, Bel positions itself as a brand-led company that combines consumer recognition, family ownership, and a long-term approach to business and sustainability.

Core Values

• Durability / sustainability: Bel says sustainability is part of its nature, with ongoing efforts to reduce environmental footprint and improve product nutrition.
• People first: The company emphasizes a safe, healthy, and enjoyable working environment, along with training and career development for employees.
• Care and responsibility: Bel describes its approach as being kind to the environment, employees, neighbors, partners, and consumers.
• Ambition and teamwork: Its Dutch careers page highlights courage, commitment, and care as core values that support its work.

Unique Aspects

• Family ownership and leadership: The Bel Group is led by Antoine Fièvet, a descendant of founder Léon Bel and the fifth generation of the family to run the business.
• Global brand reach: Bel says its five major brands and more than 25 local brands reach around 400 million consumers in 120 countries.
• Dutch market presence: Bel Nederland operates from Utrecht with a small local team focused on brand building and market availability in the Netherlands.
• Brand portfolio strength: In the Netherlands, Bel combines internationally known brands such as La Vache qui rit®, Boursin®, and Babybel® with Port Salut® in its local portfolio.