Willem-Pie bakery

About Willem-Pie bakery

Willem-Pie Bakery is a Dutch B2B bakery focused on vegan baked goods for professional customers in foodservice and retail. The company was built from founder Willemijn van Wenum’s own kitchen and has grown into an Amsterdam-based bakery serving larger-scale buyers with plant-based cakes, loaves, and other bakery items.

The business positions itself around making vegan bakery products that are suitable for mass production without losing appeal or quality. Known news indicates that banana bread is its best-known product and that the company has grown rapidly, with more than a million euros in annual revenue and weekly volumes of over 1,500 loaves shipped to horeca chains.

Core Values

• Plant-based quality: The company was founded on the idea that vegan bakery products should not be a compromise, but should meet the expectations of professional buyers and end consumers.
• Scalable production: Its model emphasizes making bakery products that can be produced consistently at larger volumes for business customers.
• Entrepreneurial resilience: The origin story reflects a founder-led business built after a career change, with a strong focus on turning a personal insight into a commercial bakery concept.

Unique Aspects

• Founder-led origin: Willem-Pie was started by Willemijn van Wenum from her own kitchen after a burnout, giving the company a distinctive entrepreneurial backstory.
• Rapid growth: Known news describes the bakery as one of the fastest-growing vegan bakeries in the Netherlands, with annual growth of 15-20%.
• High-volume banana bread supply: More than 1,500 loaves are reportedly shipped weekly, including to horeca chains such as Bagels & Beans.
• Amsterdam B2B focus: The company is positioned as an Amsterdam-based business-to-business bakery rather than a consumer-facing retail bakery.