Coroos
COROOS is a Dutch family-owned food company founded in 1957. It processes fresh vegetables, fruit, and pulses into healthy, plant-based, tasty, and long-lasting foods, operating from two modern production sites in Kapelle and Geldermalsen with more than 650 employees on an average day. The company serves retail, foodservice, and industrial customers. Most of its products are sold as private label in supermarkets across Europe, while it also sells under its own Servero brand in the Netherlands, exports outside Europe, and supplies bulk and base ingredients for further processing in the food industry. COROOS positions itself as an innovative, reliable supplier focused on quality, convenience, and plant-based nutrition. Core Values Health and plant-based nutrition : COROOS aims to contribute to people’s health by making accessible plant-based foods that are easy to use, flavorful, and nutritious. Sustainability : The company stresses responsible production, circular principles, reduced waste, and lower environmental impact across sourcing, energy, water, production, and packaging. Innovation : COROOS invests in new machinery, patented processes, and product development to preserve texture, nutrients, and taste while creating new plant-based solutions. Reliability and quality : The company highlights consistent quality, long shelf life, and strong delivery reliability as central to its way of working. Long-term responsibility : COROOS emphasizes durable relationships with suppliers and employees and a long-term view that it wants to pass on to future generations. Unique Aspects Large-scale family business with European reach : COROOS combines industrial scale with a family-owned structure and has built a strong position in European private label plant-based foods over more than 65 years. Two-site production setup : Kapelle is the main site for vegetables and pulses and houses the headquarters, while Geldermalsen focuses on fruit and meal components and also hosts the innovation lab. Patented and unique processing methods : COROOS says it has developed unique, patented preservation methods that help it produce high-quality foods from 100% vegetables, fruit, and pulses. Strong sustainability partnerships : Since 2023, COROOS has used 100% green electricity through a long-term cooperation with Zeeuwind, and it also works with partners such as PAKT and The Banana Factory on reusable packaging and upcycled banana purée. Investment in new plant-based capabilities : The company has invested in a new production line in Geldermalsen for the production and mild pasteurization of pulses, vegetables, and fruit into purées and meal components, and it is active in projects on Dutch pulses and plant-based fish alternatives.