Donny craves
Donny Craves is a Dutch bakery brand that makes plant-based cookies, muffins, brownies, and sheet cakes for horeca, retail, catering, and other business customers. The company positions itself around indulgent taste with a more responsible ingredient story: it uses trusted baking ingredients alongside Dutch chickpeas, rescued fruit and vegetable streams, and other upcycled inputs. The brand was started to create treats that feel familiar and satisfying, but with fewer unnecessary additives and a smarter use of raw materials. Its products are designed to be easy to serve, easy to stock, and suitable for customers looking for vegan options without compromising on flavor or convenience. Core Values Plant-based baking : All products are vegan, reflecting the company’s commitment to offering indulgent baked goods without animal ingredients. Waste reduction : Donny Craves actively uses rescued vegetables and fruit, misfit produce, and by-products such as aquafaba from chickpea cooking water to reduce food waste. Taste first : The brand emphasizes that sustainability should not come at the expense of flavor, texture, or enjoyment. Convenience : Products are designed for easy handling in business settings, including frozen delivery, shelf-ready packaging, and mail-box gifting formats. Unique Aspects Upcycled ingredient approach : The company incorporates rejected vegetables and fruit streams from the food industry, giving them a second life in baked goods. Aquafaba reuse : Donny Craves reuses chickpea cooking liquid as aquafaba, showing a closed-loop mindset in its own production process. Frozen-fresh delivery model : Several products are delivered frozen and can be served after thawing, which helps businesses reduce waste and simplify operations. Browkie gift format : The Browkie is offered as a brievenbus-friendly gift product, making it suitable for employee, customer, and campaign gifting. B2B and retail presence : The brand is already sold through a range of Dutch outlets and foodservice locations, including AH To Go, Anne & Max, Coffee Company, Espressofabriek, HAN, and Crisp.