Kind Earth Tech
- Type
- Network / Association / Cooperative
- Location
- Amsterdam, Netherlands
- Industries
- Alternative proteins
- Domains
- Proteins, Ingredients
- Technologies
- Platform technology, Platform & Service technologies
About Kind Earth Tech
Kind Earth.Tech (KET) is a privately funded non-profit organization focused on accelerating the new protein industry. It does this through in-person and digital events that bring together founders, researchers, investors, and other stakeholders interested in alternative proteins and adjacent sustainability topics.
The organization positions itself as a convening platform for the future of food, with an emphasis on authentic conversation, unconventional thinking, and community building. Its events are designed to move beyond standard conference formats and to encourage participants to ideate together, exchange practical insights, and engage directly with emerging technologies and market developments.
Core Values
- Innovation: KET emphasizes unconventional thinking, serendipitous connections, and formats that mimic how people generate creative ideas. Its events are built to encourage new combinations of perspectives and to support emerging technologies.
- Action orientation: The organization says its events are meant to inspire people to take action, not just talk about action. Roundtables and collaborative sessions are used to move discussions toward practical outcomes.
- Sustainability: KET frames its work around a sustainable vision for food and broader innovation. It highlights technologies and ideas that can contribute to a more sustainable future beyond food alone.
- Meritocracy and accessibility: Speakers and content providers are selected for their work and stories rather than their ability to pay, and the organization says it keeps prices low so startups, students, and young people can participate.
Unique Aspects
- Non-profit, privately funded model: KET describes itself as a privately funded non-profit, which supports its mission-driven approach to building the new protein ecosystem.
- Distinctive conference design: Its events use an "organized chaos" or SXSW-style format, combining structured sessions with open space for wandering, serendipity, and participant-led content selection.
- Cross-sector scope: While centered on alternative protein, KET also includes special features such as circular packaging, farmers’ and activists’ perspectives, and sustainable fashion, reflecting a broader sustainability lens.
- Community-building through roundtables: The organization highlights roundtables as a way to quickly generate solutions and action, and says past sessions helped catalyze initiatives such as incubator creation and certification efforts.
- Global ecosystem reach: KET has hosted events and content across multiple geographies, including San Francisco, Amsterdam, and Singapore, and it connects international players across the sustainable food landscape.