Jamael is a Netherlands-based company consisting of a Food Group and a Technology Group, focused on addressing the global challenges of feeding a growing population while minimizing environmental impact. Their vision centers on ensuring access to healthy, sustainably produced, and fairly traded food for all. Jamael aims to change food production and consumption by developing, implementing, and scaling concepts for a healthy and sustainable global food supply network, leveraging technology in this process. They invest in companies, start-ups, and multi-stakeholder initiatives that align with this mission. An example is Baltussen Konservenfabriek, which seeks to lead in sustainability and organic practices, promoting transparency in the supply chain to encourage sustainable choices among suppliers and customers. Jamael emphasizes supply chain transparency to uphold sustainability standards, illustrated by their collaboration with Baltussen Konservenfabriek, which sources canned green beans from the African Vegetables Company in Tanzania, ensuring insight into production stages. Additionally, the Jamael Welfare Fund supports projects aimed at improving livelihoods in the Netherlands, Tanzania, and Brazil, focusing on local communities through partnerships. Key themes of these projects include healthy food, sanitation, and education for children.
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