De Nieuwe Keuken

De Nieuwe Keuken is committed to addressing climate issues by shifting the focus from meat to vegetables in meal preparation. Recognizing the significant impact of dietary choices on the environment, the company emphasizes the importance of vegetables, as many Dutch individuals consume only 131 grams daily, below the recommended 200 grams. De Nieuwe Keuken critiques the trend of meat substitutes that prioritize protein content over increased vegetable intake, noting that the Dutch population, including vegetarians and athletes, often consumes more protein than necessary. The company incorporates sustainable practices in every decision and aims to replace meat with vegetables on 10 million Dutch plates over the next five years.