Dutch Cuisine is dedicated to promoting the diverse Dutch kitchen with an emphasis on taste, health, and sustainability. The organization aims to elevate Dutch cuisine and food culture both nationally and internationally, highlighting its unique identity. With a focus on creative and responsible cooking, Dutch Cuisine embodies the principle of "less is more" and adheres to five sustainable principles that benefit people and the environment. These principles include promoting seasonal and regional products, prioritizing healthy and varied diets, utilizing honest and diverse food from nature, conscious purchasing and cooking practices, and striving for results that enhance health, reduce waste, and ensure fair treatment for producers and animal welfare. Dutch Cuisine encourages the use of innovative cooking techniques while respecting the entire food chain, and aims for 80% of its offerings to be seasonal products sourced from Dutch soil. The foundation collaborates with chefs, producers, cultural creators, and other organizations to solidify Dutch food culture's presence and sustainability. Its board oversees policy and implementation, while an advisory board provides guidance. The collective efforts of ambassadors and partners further support Dutch Cuisine's goals of transforming the image of Dutch food culture from an everyday experience to one that is creative, sustainable, and innovative.
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