Asahimatsu Foods Co

About Asahimatsu Foods Co

旭松食品株式会社 is a Japanese food manufacturer founded in 1950 and headquartered in Iida, Nagano, with its main office in Osaka. The company focuses on soy-based foods and related products, serving consumers, retailers, and institutional customers through a nationwide sales and production network.

Its core business centers on freeze-dried tofu (koya tofu), instant miso soup, soups, and care foods. Across these categories, Asahimatsu positions itself around quality, health, and安心 (safety and peace of mind), combining long-standing traditional food know-how with in-house product development and food research.

Core Values

• Quality first: The company states “quality first” as a core management principle and emphasizes strict control from raw material selection through packaging.
• Health and well-being: Asahimatsu repeatedly frames its products around healthier eating, including reduced-sodium processing, soy nutrition, and products that support balanced diets.
• Customer satisfaction and safety: Its quality and food-safety policy stresses listening to customers, providing safe and satisfying products, and continuously improving food safety management systems.
• Innovation and self-challenge: The company highlights “independent challenge” and continuous product development, backed by its food research institute and a history of process innovation.
• Social contribution: Its corporate philosophy links food manufacturing with contributing to society and improving everyday food culture.

Unique Aspects

• Long heritage in koya tofu: Founded in 1950, the company has built its identity around koya tofu, a traditional Japanese soy food, and has developed specialized manufacturing know-how over decades.
• Reduced-sodium koya tofu process: In 2014, Asahimatsu switched all koya tofu products to a new process designed to minimize sodium, reflecting a concrete health-oriented product innovation.
• In-house food research institute: The company operates its own Food Research Institute, which supports product improvement, basic research, and the development of new functional food concepts.
• Industry-leading food safety certification: It was the first in the koya tofu industry to obtain FSSC 22000 certification in 2015, later extending certification across the company.
• Broad care-food capability: Through Cut Gourmet, the company addresses chewing and swallowing needs with a dedicated soft-food lineup, giving it a distinct position beyond standard packaged foods.
• Nationwide operating footprint: Asahimatsu has production sites and sales offices across Japan, including multiple factories in Nagano and regional sales offices in Tokyo, Osaka, Sendai, Nagoya, Okayama, and Fukuoka.