EMLaw B.V.

EMLaw is a Dutch law firm focused on advocacy around innovation, distribution, and competition. It positions itself as specialized but broad in scope: not limited to intellectual property and competition law, but covering the wider legal field that matters for developing, protecting, exploiting, and defending products and services. The firm advises and represents companies and other organizations of all sizes, on both major and minor interests. Its approach emphasizes practical legal support across the full lifecycle of a business issue, from product and service development through to the exploitation of rights and the handling of claims from partners or competitors. Core Values Specialization with breadth : EMLaw stresses deep expertise in innovation, distribution, and competition while also covering the surrounding legal areas needed to make that expertise effective. Knowledge and quality : The firm presents knowledge as the foundation of quality, and sees strong legal analysis as essential to effective advice and advocacy. Collaboration : EMLaw values cooperation with highly qualified lawyers and advisers, recognizing that different specialists may be better suited to different parts of a matter. Practicality : Its services are framed around practical solutions, with an emphasis on using legal tools effectively in real business situations. Advice and conflict together : The firm explicitly links advisory work and conflict handling, viewing disputes as a source of strategic insight rather than a separate activity. Unique Aspects Built around innovation, distribution and competition : EMLaw is not a generalist firm; its identity is organized around the legal issues that shape how businesses create value from products and services. Full lifecycle perspective : The firm says it works across every phase, from product and service development to the exploitation of the rights involved, which gives it a broad operational view of business disputes and protection issues. Founder-led specialization : Founder Eric Matser started as an attorney in 1992, built experience in corporate law, specialized in intellectual property, and later helped establish IP and competition services in a multidisciplinary setting before founding EMLaw in 2013. Cross-disciplinary collaboration : EMLaw explicitly involves other lawyers and advisers where appropriate, reflecting a model that combines its own strengths with external specialist input when needed.