Hijo Superfoods, Inc.

About Hijo Superfoods, Inc.

Hijo Superfoods is a Philippine food manufacturer focused on natural, ethically sourced superfood ingredients. It serves industrial buyers, distributors, retailers, importers, wholesalers, food manufacturers, and home bakers with products made from local agricultural raw materials, especially bananas and coconut sap.

The company positions itself around sustainability, community impact, and ingredient quality. It says it works with farming communities in the Davao region and aims to turn ordinary crops into value-added products that nourish both people and the planet. Hijo Superfoods is part of the Hijo Group of Companies and builds on the group’s long history in the banana industry.

Core Values

• People: Hijo Superfoods emphasizes farmers, employees, and customers as central to its business, and frames its work as supporting rural communities and fair livelihoods.
• Planet: Environmental care is a core value, reflected in its focus on upcycling bananas, reducing food waste, and using ingredients that support more sustainable sourcing.
• Process: The company highlights a balance between modern technology and traditional practices, using automated and patented processes to support quality and consistency.
• Trust: It presents trust as a brand promise, tied to quality, integrity, and responsibility in how food is sourced and produced.
• Transparency: Hijo Superfoods says consumers have the right to know where food comes from and how it is produced, and it stresses close work with farming partners.
• Equity: The company links its sourcing model to fair trade, access to international markets, and better income opportunities for small-scale farmers.

Unique Aspects

• Built on the Hijo Group’s agricultural heritage: Hijo Superfoods is described as the newest venture under the Hijo Group of Companies, extending a family of businesses with 60 years in the banana industry.
• Upcycling as a core model: The company turns surplus or lower-grade green bananas into banana flour, explicitly positioning this as a way to reduce food waste and create higher-value products.
• Integrated farm-to-factory setup: Its manufacturing facilities are located in Barangay Madaum, Tagum City, at the heart of its farms, which supports tighter control over sourcing and quality.
• Automated and patented processing: Hijo Superfoods says its multi-plant facility uses automated and patented processes to ensure consistent quality and supply.
• HACCP-certified facilities: In February 2024, the company said it achieved HACCP certification for its manufacturing facilities, underscoring its food safety positioning.