Business Biology B.V.

Business Biology B.V. is a company that aids businesses in flourishing within complex ecosystems. They advocate for adaptation as a crucial element for survival, providing creative and innovative strategies to maintain relevance in the future. The company emphasizes that businesses are embedded in society and are part of complex ecosystems, which demand continuous adaptation. Drawing on Darwin’s insights, they assert that it's not the strongest who survive, but the most adaptive, utilizing creativity and innovation as tools for survival amidst natural randomness and selection. Additionally, Business Biology believes that understanding the future is essential, as it reflects the present state plus anticipated changes. They recognize that both individuals and organizations often resist change, preferring a static present, yet argue that embracing change is vital for survival. Conceptual imagination is encouraged, highlighting that thinking influences action—supporting the idea that thoughts can alter the environment. The company notes the importance of perception and interpretation, questioning the existence of objectivity and suggesting that empathy might be the closest approach to it. They also stress the significance of translating possibilities into tangible growth options via effective strategies. Despite the fast-paced changes in the world that lead some to dismiss strategic planning, Business Biology maintains that strategy is essential for guiding direction and effecting necessary changes.