Peter Larsen Kaffe
- Type
- Food & Ingredient Manufacturer
- Location
- Denmark
- Industries
- Food ingredients & products, Direct to consumer, Out-of-home, Sustainable packaging & plastic alternatives, Supply chain monitoring & traceability, Arable farming, Agroforestry
- Domains
- Beans, Plant based primary products, Beverages, Processed food products
- Technologies
- Platform technology, Physical modification, Resource-recovery technology, Platform & Service technologies, Processing, Circular & resource technologies
About Peter Larsen Kaffe
Peter Larsen Kaffe is a Danish coffee company with roots dating back to 1902 in Viborg. It began as a local retail business and grew into a wholesaler, later expanding through roasting, importing, and the acquisition of smaller roasteries before consolidating its activities in Viborg in 2000.
Today, the company presents itself as a modern coffee business serving retail customers, catering, specialty shops, online channels, and live event/festival settings. It also offers coffee solutions for businesses, positioning itself as a partner that tailors coffee, equipment, and service to each customer’s needs.
Across its communication, Peter Larsen Kaffe emphasizes quality coffee, sustainability, and long-term responsibility from bean to cup. Its market position combines traditional coffee craftsmanship with a broad commercial offering and a strong ESG profile.
Core Values
- Quality: The company consistently emphasizes good coffee, careful roasting, and a focus on flavor, from everyday blends to specialty coffees.
- Sustainability: Environmental responsibility is central, including organic, Fairtrade, packaging improvements, and support for more regenerative coffee production.
- Responsibility: Peter Larsen Kaffe highlights social responsibility toward farmers, employees, communities, and charitable causes.
- Craftsmanship: The company values traditional roasting know-how and individualized roast profiles developed by its roaster.
- Customer focus: For business customers especially, it stresses tailored solutions based on taste, volume, equipment, space, budget, and sustainability requirements.
Unique Aspects
- More than 120 years of history: Founded in 1902 in Viborg, the company combines long-standing heritage with a modern commercial setup.
- Strong sustainability track record: Peter Larsen Kaffe says it introduced Denmark’s first Fairtrade coffee in 1995 and has published an ESG report for nine consecutive years.
- IMPACTKAFFE® initiative: Through this program, coffee purchases help finance agroforestry projects, with documented results measured through GrowGrounds.
- VIBORG Mikroristeri: The company roasts coffee in small 25 kg batches in Viborg, using individualized roast profiles to highlight each bean’s flavor.
- Löfbergs ownership link: In 2000, Peter Larsen Kaffe sold part of its shares to Löfbergs Lila, and the company describes this as a long-term partnership built on shared values around sustainability and innovation.
- Named social projects: The company highlights its work with Knus Kræft and its 2025 donations of 126,000 cups of coffee to several charitable organizations.