TastyBasics
TastyBasics is a Dutch food brand focused on whole-food products made from unprocessed ingredients such as whole nuts, seeds, kernels, legumes, vegetables, and fruit. The company says it adds nothing and removes nothing, aiming to keep food as pure and naturally nutritious as possible. Its positioning is centered on making the healthier choice the easy choice: products that are less processed, more filling, and naturally richer in fiber and protein while containing fewer carbohydrates and no added sugar. TastyBasics also presents its range as suitable for everyday use and as a practical alternative to more heavily processed foods. Core Values Whole foods first : The company’s core principle is to use whole, unprocessed ingredients and preserve their natural nutrient balance. Less processed, more nourishing : TastyBasics emphasizes that avoiding processing helps retain fiber, protein, vitamins, and minerals, making each calorie more nutritious. No added sugar : The brand consistently highlights that its products contain no added sugar, relying instead on naturally present sugars where applicable. Plant-based and practical : Many products are vegan, and the brand frames its range as an easy way to eat more plant-based, nutrient-dense foods in daily life. Sustainable eating : TastyBasics links whole-food eating with a lower-impact food system and a more sustainable diet. Unique Aspects Whole-food-only formulation philosophy : TastyBasics explicitly states that it uses whole ingredients and does not add or remove components, which is the defining feature of its brand. Product comparison tool : The company offers a product comparator that helps users compare foods in practice, including nutritional values per portion and per 100 grams. Health-professional focus : TastyBasics has a dedicated page for healthcare professionals and says it conducts research into how whole-food composition relates to human nutritional needs. Documented impact claims : The company reports that by August 2025 it had sold 154 million portions, contributing to a 1.66 million kg carbohydrate reduction and adding 586,691 kg of fiber and 1.21 million kg of protein across those portions. Broad retail availability : Its products are sold through major Dutch retailers such as Albert Heijn, Jumbo, Plus, Picnic, Dirk, Dekamarkt, Hoogvliet, and Boon’s Markt, and are also available in Belgium and via online channels serving multiple European countries.